October 19, according to foreign media reports, the Internet security firm Kaspersky CEO 尤金卡巴斯基 (Eugene Kaspersky), said recently that Microsoft's free anti-virus software, Microsoft Security Essentials (hereinafter referred to as "MSE") has done very good, and Microsoft should set up a new company specializing in anti-virus software business.
Kaspersky said in an interview, MSE product itself has done a good job, but success difficult. Microsoft's security business is not as a status symbol, this impression needs to change for many years. Enterprises should change their brand image, needs a lot of time and money.
Alternatively, this enterprise should be smart point. Initially, Toyota produces low-cost car, when they enter the high-end market, using a different brand "Lexus" (Lexus). Microsoft can develop a high quality security software, but consumers would not believe the brand.
If I were Bill Gates (Bill Gates), I will also set up a new company, 100% owned by Microsoft, specializing in various brand security software. Kaspersky also said, MSE's predecessor, is very good on the OneCare.