Online shopping and online banking, with its convenience and accessibility, the Internet increasingly popular. On the Internet, you can transfer at any time transfer or transaction. According to iResearch Consulting released the "2008 ~ 2009 China Industry Development Report, Online Payment" shows: the size of China's Internet market transactions to pay up 181% in 2008, reaching 274.3 billion yuan, becoming the fastest-growing Internet industry. Among them, online shopping, airline tickets accounted for half of the country.
When people enjoy the convenience of online shopping and payment, you have to guard against phishing scams. When the criminals to fake banking sites or shopping sites, etc., lured customers enter the bank card number, password, passwords and other important data or personal identity, stealing customer funds or information to the implementation of illegal activities, it has happened phishing sites fraud. Especially in the summer and during the National Day holiday, some criminals posing as famous then threw his booking Web site or shopping site, and then the trap had been designed for use by scammers money. Since the form of phishing can often reach the point where real ones can only rely on the consumer's own knowledge and risk awareness to guard against.
Phishing for property damage caused by the consumer is self-evident, while enterprises are often faced with more serious losses, including loss of brand image in consumer confidence in electronic commerce and so on. In particular, confidence-building enterprise and Internet customers is very difficult and time consuming, but the loss of confidence may be just an instant of time. Once the trust has been compromised by phishing scams, businesses may need to make up for these losses are staggering cost.
Experts Return Weapon five techniques to identify a phishing site
According to the survey, people often ignore the web sites of some small areas, leading to fall into the trap of phishing sites. In response, VeriSign (VeriSign) gives the following prevention tips:
1. Web site address is "https ://":" https: / /" in the "s" show that the site is encrypted, which means that the client browser and Web server have established a secure encrypted SSL channel At this point the user entered online credit card numbers, passwords and other confidential information, trade transfer process in the network will not be viewed, stolen and modified, the input information with security.
2. Pay attention to the lock icon: SSL technology to automatically activate the browser displays "lock" type safety signs, this icon must appear in the actual browser interface, not only in content, so that makes sense. When customers visit the site, can by clicking the gold lock can test the true identity of sites.
3. Pay attention to signs trust: trust marks can readily show that the site is certified, whether security, how the company's reputation and so on. For example, those with VeriSign (VeriSign) SSL website digital certificate, which can have a VeriSign (VeriSign) website security seal logo. The logo on the website, you can always remind online users, all information submitted online is transmitted by high-strength encryption to protect, click on seal can show website for more information. Famous sites such as Yahoo Shopping Merchant, Alibaba (TrustPass) membership has adopted this approach manifest their own identity, the trust passes to the buyer.
4. Repeatedly check the website: Be sure to cross-check the URL address bar, make sure the URL spelling is correct. A site not known, if the latter part of the URL contains the name of a well-known sites, it is doubtful.
5. Select high security browsers, you can see the "green" address bar and other visual information: Select high security browsers, such as the current Microsoft Internet Explorer 7 (IE7), Firefox Safari, Google Chrome and Opera and so able to clearly identify VeriSign (VeriSign) EV SSL certificate, when the user enters the website address, the user can immediately see the address bar turns green, and the unit name of the site owner and the security of their site to provide certification of business information, such as VeriSign.
With the EV SSL certificate in the banking and e-commerce Web site visibility increasing, it has become an industry standard for online security, consumers browse a Web page EV SSL certificate on the website when they have higher expectations. If companies can master the skills of the e-commerce security, business can seize the opportunity of online business to meet consumer expectations and increase sales.