With completely independent intellectual property rights standard for portable multi-media self-regulation will be formally announced next year, compatible with BT download
Lin Wen
"Daily Economic News" yesterday was informed that under the leadership of the State Ministry of Information Industry of China Portable Multimedia Industry Association (hereinafter referred to as Union) was established. Meanwhile, a completely independent intellectual property rights of portable multimedia industry self-regulation standards have been finalized, will be officially announced in the first half of next year.
Union President, Institute of Microelectronics, Tsinghua University, Albert said the alliance was first mooted in 2004 by the end of the first batch of a total of 18 coalition members, members of the chip, software, terminal manufacturers and content platforms, portable multimedia industry, almost the entire chain, including Tongfang Microelectronics, Patriot, Changhong, Haier, Hisense, etc.. The alliance is completely open, there are many companies which are negotiating.
Union Vice Chairman, Beijing Film Technology, Inc. CEO Wu Bo Li Chi told the "Daily Economic News" interview, said the Union was established in the mind is the integration of upstream and downstream industries of domestic resources, Baotuan reactive
Apple, Microsoft and other international speculators.
He said that Apple is now once again become the most profitable of the top manufacturers, not by computer manufacturers, but the online music download market. But in Asia, the pattern of costs still too high, this is the opportunity for Chinese enterprises, after all, 80% of the portable player is MADE IN CHINA, while in China, MP3 charging time has come.
However, there is seldom a single enterprise with the strength of replication of the model, making only Baotuan domestic enterprises to conquer the world.
Wu Bo said the league set up, for the first time opened up to the terminal from the upstream chip manufacturing to download the platform and content services, industrial chain, alliance will form a unified DRM (digital rights content encryption technology). That is, all the products of the Alliance to the League can download any of the corresponding content, the content of any Web site can be players in the Alliance to apply. Wu Bo said that the technology is compatible with BT to download the first patented technology.
In fact, MP3 is not high tech, but have mastered the core technology of MP3 in the hands of foreign manufacturers. The patent for the high cost, Wu Bo said the support of the Ministry of Information Industry, China portable multimedia industry alliance has quietly developed a completely independent intellectual property portable multimedia industry self-regulatory standards, including audio and video processing technology, chip technology and network technology other links. Wu Bo said that the standards have been developed and is currently in the industrialization phase, expected to be launched next year.
Alliance Group Leader, Institute of Information Engineering of Tsinghua University Liu Leibo said, the standard has independent intellectual property rights, free from the constraints of foreign patents. Meanwhile, the standard does not exclude other international standards, is well compatible with these international standards.