A few days ago I reported that Facebook plans to open social networking in the future, and its transformation into a platform. Third parties to cooperate with Facebook, as Facebook will reward these companies to provide the necessary connectivity to enable these enterprises to access their applications, and build community within the store on the site. Nevertheless, the disclosure of the Wall Street Journal that the plan is still a lot of issues to be resolved.
Recently, Facebook officially launched the new platform and disclosed some details.
But first, to remind you to pay attention to my Facebook and articles written before the official release:
If Facebook can benefit the way with all parties to find a balance and a genuine acceptance of external services, so will the services through a new creative to bring more value to users, social networking in the future will be a different location of MySpace.
Morning when I wake up to see the headline on TechCrunch: Facebook released Facebook platform, as MySpace rivals.
Mike Arrington stressed that third parties can be established within Facebook services will generate revenue.
Third-party applications can themselves through advertising or with the user transaction. Ads can appear in any corner, and not Microsoft's ads now appear anywhere.
"Microsoft's ads can not be everywhere now a" somewhat ambiguous statement. I think he means business users can use the Facebook platform application for small business. More specific point is that these companies will be able to leave the site in case the user does not complete the transaction. This is with other social networks (including MySpace account) are different, where the direct business activity is prohibited, if the transaction will generally make the user by clicking the first to leave the site, and then the next step.
Therefore, the third party Nenggou 在 creative services established within Facebook, and the website is likely to become open in the market, enterprises in the Facebook platform is completely free, while Facebook's users without leaving the site. This is somewhat similar with MySpace, the MySpace, they also added new features, such as video sharing, MySpace news, so users within the 停留 in Wang Zhan, the difference is a news group is using his hands way, but not for third-party intervention.
So in many ways the two platforms are achieving the same strategy but different.
Facebook operating system
Take a look at Facebook, Facebook application you will feel the mode of operation is very similar to the Internet operating system - not only to allow third-party access to user data, but also the same as the standard GUI for the establishment of third-party applications.
The following is the working principle:
In a special area within Facebook, where users can browse and install third party applications. Therefore, as Arrington said: "API to allow third parties to use most frequently used applications on the network to re-create Facebook photo favorites. And then users can delete the software, the default Facebook Photos and install third-party applications instead."
Once the user has added a new application, it will page to option in file form to Facebook, one that they announced it in news groups, so friends of the people would be notified, was told he had install the application.
Richard MacManus for Fackbook overall growth and strategy and IPO opportunities as there are some ideas:
When Facebook stretched public purse, we eventually will see the largest since a Google IPO? Its working methods and Google are very similar. To look at the current state of Facebook, they are significant growth. They have vision, user base, third-party developer support. Now it seems can not be honored, it seems that good will ultimately be bad. But one thing is certain, is that the services provided by Facebook has surpassed MySpace, MySpace is not close to bringing a significant threat, but also some other large Internet companies pose a threat. Facebook is growing up!
Now, Facebook has 70 enterprises had access, but the selection criteria is not clear that they do not know if other companies will want to add more difficult. My warning is that this platform is not completely open, which means you first need to obtain permission.