HP in China seems to be linked together with the printer. Indeed, the HP printer, whether total or some of their individual categories, the market has the absolute advantage. But now HP has not only limited to pure hardware manufacturers, they hope to transform their companies into the print service. Greater HP Imaging and Printing Group, general manager of the consumer market acceptance Keyu Zhang Shanghai Morning Post recently in an interview, talked about the next step in HP's Imaging and Printing Group, the China market strategy and plans. The old HP who will lead his team to complete the transformation of HP.
Six strategies those firms market
"We do not just sell the printer, we have to sell our overall solution." Eyes in the Keyu Zhang, HP Imaging and Printing Group, not only do individual products, these products also make up a platform to communicate with customers. "If customers do not think want to buy a printer, we can follow the print copy of the paper page charges, if not their operation of the printer, directly to our customer service staff can help clients. This is the print service, and not simply a product." This is now HP solutions presented to clients as well as Keyu Zhang led the Chinese team, the main direction for the next step. "The success of the company depends on a stable strategy, our strategy has been to have continuity, but also changes in the market and make the appropriate changes." From the printer into a print service market vendors, Keyu Zhang hopes the company's commitment to the customer Mo change, but more comprehensive customer service provided to customers more options, the.
"The first is to strengthen the expansion of the core printing market, such as inkjet, laser, and our supplies, which is the core of the printing market." Keyu Zhang said that the core piece of the market share of HP's high, to maintain good growth. It is understood that in the high-speed laser printing market, HP are all in very high market share, its competitors can not with a par. "We have very high market share, while maintaining a high growth rate."
Allow Keyu Zhang competitors are often recall some of the more outstanding digital image printing business, digital printing market is a piece of business the company should be strengthened. "Our goal this year is to lead another digital imaging, is now the world are using digital cameras, digital printing market, therefore we are not willing to give up. We are targeting a range of complete digital printing solution."
"We are in the copier market and the industrial printing market, the original supplies market has its own advantages. For the specific characteristics of these industries, we have prepared the corresponding products and solutions." Ke Yuzhang on HP's plans to enter each of the small industry has very deep understanding, and endless to explain the advantages and strengths of HP.
Strategies, need data to prove
"Hurd said, I do my job well"
HP CEO Mark Hurd Global Group have recently been to China, Keyu Zhang because he has official business in the body can not speak with her. "But he met with our President, Asia Pacific of the face, and talk about my performance in the Chinese market, Mark commented that my work done a good job." Keyu Zhang excitedly told reporters in the Chinese market, Hewlett-Packard Print Imaging Group The increase is about twice the global average HP.
HP's performance has also been confirmed by third-party data. According to IDC statistics, Hewlett-Packard printer market in the fourth quarter of last year, ranking first in market share is 46%, ink-jet printer is 47%, 53% black and white printers, color laser printer is 48%.
"We look forward to their HP to more than twice as fast as the global growth rate, this is difficult. My goal is to at least 1.5 times faster, and now to 2010, growth was maintained at about 1.5 times." Keyu Zhang said.
Although in the past few years, the HP print imaging group in China has achieved impressive results, but still faces some challenges. "In mainland China, supplies more fakes on the market, how to effectively control the fake, is the general problem facing the industry, we hope that HP will do more in this area better."
In addition, with HP's in-depth business development, lack of talent the company has restricted the pace of development. Keyu Zhang said the company needs to understand the current situation of China, experienced personnel, but currently lack such talents, "there are some internal training mechanism, a number of fresh graduates being trained, but it takes 1-2 years to get started."